NEW YORK — To appease disgruntled road runners shut out of its races due to increased demand, New York Road Runners (NYRR) announced a rebrand replacing road races with trail races in the Concrete Jungle and changing its name to New York Trail Runners (NYTR).
The move marks the end of road-racing favorites including the NYC Half, Brooklyn Half, Bronx 10 Miler, and Queens 10K, among others.
As part of the rebrand, NYTR announced its 9+1 program would expand to 19+1, now requiring NYTR runners complete 19 qualifying trail races and volunteer at one event for the chance to possibly run the following year’s New York City Marathon. Sources confirmed it remains unclear where the trail races would be held among the city’s 6,300 miles of streets and highways.
“Trail running is really having its moment right now, and what better setting for the rebirth of the activity than right here in the Big Apple,” the CEO of NYTR said while lacing up trail shoes on the sidewalk outside the organization’s Midtown office.
“We heard road runners’ concerns loud and clear. What you’re seeing with this rebrand is an intentional and calculated move to create a conscious coupling of road and trail runners throughout the melting pot that is New York City. With road races eliminated, runners will never have to miss out on one again.”
At press time, upon learning the city has 12,000 miles of sidewalks, NYTR was reportedly “strongly considering” introducing sidewalk races.
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