WOODBRIDGE, Conn. — Citing what it described as “elite virility” demonstrated by professional marathoner Preston Caldwell after impregnating his wife, energy gel company UCAN announced it has signed the athlete to a lucrative five-year sponsorship deal.
UCAN is back in the news after recently cutting ties with marathoner Emma Bates upon learning of her pregnancy, marking its second time this week weighing in on athletic performance and reproduction, this time from a markedly different angle.
“It is evident Preston has exceptional strength, focus, and relentless drive: traits that align closely with UCAN’s commitment to fueling not just peak athletic performance but meaningful life achievements, including starting a family,” a company spokesperson said. “We see this as a natural synergy between two dynamic brands that are aligned in maximizing potential both on and off the course. We are thrilled for Preston as he embarks on fatherhood in a way that complements his continued performance at the highest level.”
A consistent presence in sponsorship campaigns off the race course, Caldwell has been far less reliable in competition, failing to finish inside the top 25 of any marathon during his 11-year career.
As part of the endorsement, Caldwell will share updates of his wife’s pregnancy journey on social media, highlighting how UCAN products have been crucial in “fueling aspirations and invigorating lives, catalyzing not just physical energy but personal triumphs.”
At press time, sources confirmed Caldwell’s wife was unaware of the deal or its stipulations regarding her pregnancy.
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