WOODBRIDGE, Conn. — Citing what it described as “elite virility” demonstrated by professional marathoner Preston Caldwell after impregnating his wife, energy gel company UCAN announced it has signed the athlete to a lucrative five-year sponsorship deal.
UCAN is back in the news after recently cutting ties with marathoner Emma Bates upon learning of her pregnancy, marking its second time this week weighing in on athletic performance and reproduction, this time from a markedly different angle.
“It is evident Preston has exceptional strength, focus, and relentless drive: traits that align closely with UCAN’s commitment to fueling not just peak athletic performance but meaningful life achievements, including starting a family,” a company spokesperson said. “We see this as a natural synergy between two dynamic brands that are aligned in maximizing potential both on and off the course. We are thrilled for Preston as he embarks on fatherhood in a way that complements his continued performance at the highest level.”
A consistent presence in sponsorship campaigns off the race course, Caldwell has been far less reliable in competition, failing to finish inside the top 25 of any marathon during his 11-year career.
As part of the endorsement, Caldwell will share updates of his wife’s pregnancy journey on social media, highlighting how UCAN products have been crucial in “fueling aspirations and invigorating lives, catalyzing not just physical energy but personal triumphs.”
At press time, sources confirmed Caldwell’s wife was unaware of the deal or its stipulations regarding her pregnancy.
- NYRR Replaces Road Races with Trail Races; Unveils 19+1 Program
- Archaeologists Unearth Prehistoric Running Shoe Circa 2019
- Creep “Flirts” with Crush Solely Using Strava
- New Balance Unveils the ‘OUT-AND-BACK,’ Finally Offering Alternative to the ‘TRACK’
- After F1: Drive to Survive Success, Netflix Orders 6 Seasons of “Run to Have Fun”
- Psychopath Runs In Total Silence, Waves Like It’s Normal
- LA Marathon Scraps Finisher Medals for Starter Participation Trophies
- Tracksmith Sells Singlet for “Losers” Failing to Qualify for Boston
- Guy Unsure When, Why, or How He Became a Runner
- Courageous Runner Tempts Fate By Wearing Two Left (L) Socks
- World Athletics Adopts ‘Choose Your Own Adventure’ Course for Road Running Championships
- Gel Brand Drops Marathoner After Pregnancy Deemed Incompatible With Peak Performance
- Derek Calls Night Runs ‘Relaxing,’ Mystified by Concept of Women’s Safety
- D.A.R.E. Out: Schools Use Runner’s High as Drug-Free Strategy
- Diehard Vegan Unknowingly Commits Insect Genocide on Every Run
- 4/20 Casts Cloud Over Boston Marathon; Spectators Oddly Chill, Runners Compromised
- Company Scraps Carbon Neutral Commitment; Will Emit More CO2
- Method Runner Refuses to Break Character When Not Running
- Amateur Runner Self-Imposes 5-Year Ban After Admitting to Creatine Use
- Luis Swears He’ll Run Tomorrow—Same Lie as Yesterday
- Reviews Are In: Kids Running Movie Can’t Go the Distance
- Goldendoodle “Winston” Burned Out from Marathon Training
- Report: “The Yips” Afflicting Runners at Alarming Rate
- Ted Dreads Honeymoon Abroad — “Where the Hell Will I Run?”
- Boston Marathon Bans Porta-Potties, Requires Runners to Carry Own Waste
- Road Runner Transitions to Trail Runner—Not Everyone Is an Ally
- Runner Does Same Route in Same Shoes—Refuses to Do Missionary
- Kevin Refuses to Go Down on Wife During Marathon Training
- Boston’s Top American Talbi Reveals He Wore Glasses to Avoid Detection as Contender
- Game Over: Kyle Convinced Bullpen Entrance Song Gives Him Edge in Race
- Report: Straight White Male Runner Not Center of Universe
- Mattel Bows to Trump’s Demands With Homoerotic Runner Ken Doll
- Cyclists Demand Inclusion in Nike Ad That Acknowledges Everyone Except Them
- Amid Batshit Prices, Runners Resort to Renting Shoes
- Study Finds Energy Gels Provide No Nutritional Value, Entirely Placebo
- Runner’s World Confirms Shoe Stack Height the New “Penis Size”
- Healed Injury Refuses to Quit Being Mitch’s Excuse Not to Run
- CEO Admits New Running Shoe “Ass”: “We’ve Made it Worse”
- Running Warehouse Shutters Operations Following Departure of Its Heart and Soul
- UCAN Sponsors Male Runner After Demonstrating “Elite Virility” in Impregnating Wife
- Dos Equis Introduces the “Most Interesting Runner in the World”
- Running Influencer Shills Self-Confidence Not to Follow Him
- Teresa Never Experiences Runner’s High with Boyfriend, Continues Faking It
- ESPN Cancels Ill-Advised “First Take” Running Spinoff Show
- Runner Finally Comfortable Enough to Drop from 10- to 9-Inch Inseam
- Gregory Desperately Trying to Outrun “The Runs” Mid-Run
- Brock Furious He Must Finish Current Step Before Taking Next Step
- Report: ‘Pain Cave’ More Closely Resembles ‘Pain Cavern’
- Researchers Determine Heel Pull Tabs Serve No Purpose
- Running Influencer Calls for Inclusive Sport That Excludes Pros
- JD Vance Unveils “F*ck a Couch to 5K” Plan
- Company Confuses ‘Biannual,’ Locks Itself Into Double the Shoe Updates
- FanDuel Lets You Bet on Amateur Runners—Even Your Daughter
- Boston Marathon Renames Heartbreak Hill to “One Big Beautiful Hill”
- Boston Qualifiers Alarmed by Growing Trend of Charity Runners “Helping Other People”
- Nike and 41-Year-Old Kipchoge Aim to Shave Entire Hour off Marathon Record
- “It’s a Wonderful Run” Shows It’s a Miserable Life Without Running
- Runner Clearly Only Stopped In Café To Use Restroom, Pretends Otherwise
- Tracksmith and rabbit Unveil Shared Tortoise Logo to Differentiate Brands
- Researchers Determine Men’s Marathon Record More Impressive Than Cure for Cancer
