The Atmos returns with a Zipfoam midsole and an increase in stack height, now 40/35 mm. Did the second edition of Topo’s max cushioned pair meet my lofty expectations after an exceptional debut?
Topo Athletic Atmos Review: A Top Max Cushioned Trainer
The Atmos is Topo Athletic’s first max cushioned road shoe and it’s my first-ever Topo shoe. After waiting ten years to try Topo, I’m happy to report, the pair has …
The Running Event: How to Start a Running Shoe Company
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.