I started The Size 15 Runner blog less than a year ago, so I wasn’t sure what to expect attending my first running expo this week as a “run blogger.” Each year, thousands from running brands and retailers attend The Running Event to do business. Additionally, members of the media play a crucial role in promoting the event—and all the new running shoes and gear on display—to the public. Here are the most common—and head scratching—questions I was asked as a media attendee of The Running Event in Austin, TX. Enjoy my random, head-scratching movie and music references littered throughout.
Attending The Running Event for the First Time
For years, I’ve watched from afar with great interest as running media including Believe in the Run, Kofuzi, Road Trail Run, and others cover exciting running innovations and insights, showcased at The Running Event. At the risk of sounding overly dramatic, the industry’s “premier run and outdoor specialty retail conference and trade show” is the event to witness the evolution of running. This week, I’m getting up-close and personal with the event in Austin, TX by attending with a press badge.