Making running fun…by making fun of it
Is your running shoe rotation feeling boring? It’s time to infuse your shoe lineup with some much-needed diversity, equity, and inclusion (DEI). That’s right! DEI is now being hijacked by “Big Running” (not to be confused with “Big Tobacco”) under the guise of helping runners create a well-rounded running shoe rotation. Here’s how…
I’ve always been intrigued by HOKA. In many ways, they were among the originators of max cushion running shoes, launching the beefy Bondi back in 2011 amid the barefoot running craze. Three short years later came the Clifton in 2014. HOKA zigged when other companies were zagging. For that, they should be commended. As a max cushion fanatic, I, for one, am grateful. Hell, all six of my top shoes of 2023 were max cushion shoes. Read on for my HOKA Clifton 9 review.
Working in the running industry can be brutal. It’s tough to compete with big running brands like HOKA, ASICS, Adidas, and Saucony, to name a few. Fed up with not receiving nearly as much booth traffic at The Running Event as any running shoe company, one nutrition company held a brainstorming meeting on how they can attract more people to their booth next year.
Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.
The Size 15 Runner returns with his second comedy special and he doesn’t hold back as he criticizes the marketing of running shoes. But is he funny in the slightest or does he just love to yell at clouds?
What’s the truth about The Size 15 Runner name? I thought long about the right name for my blog. It couldn’t be anything too obscure, but nothing too banal either. …