The name change is an effort to downplay the severity and evil nature of the hill by spinning it into something to look forward to instead of absolutely dreading. The rebrand coincides with several controversial changes to the marathon.
Making running fun…by making fun of it
The name change is an effort to downplay the severity and evil nature of the hill by spinning it into something to look forward to instead of absolutely dreading. The rebrand coincides with several controversial changes to the marathon.