Big Feet, Small Ego
There’s nothing more exciting in life for runners than a great update to an already great running shoe. Unfortunately, one unnamed running brand is here today to present a terrible update to a great shoe. With this edition, the pair went from awesome to atrocious. But it’s still a new shoe, after all! And nothing beats new shoes! Right? Ready to discover your new least favorite shoe?
As a running shoe geek, I’ve always wanted to be a fly on the wall in meetings of running shoe companies. Fortunately, I was able to sneak in a recorder underneath the conference room table at the headquarters of a running shoe company. You’re in for a treat! The following is the conversation of company executives discussing running shoe names for their newest pair. Ready to listen to how the sausage is made?