ATC10K

Around the Crown 10K: Redefining What a Race Can Be

How do you choose races to run? If you’re like me, you probably don’t consider a race’s impact on a community, its residents, or the planet. Guided by three pillars—inclusivity, sustainability, and elevating the city of Charlotte—Brian Mister, co-founder and race director of the Around the Crown 10K (ATC10K), provides a shining example of the transformative impact a race can have beyond race day.

I chatted with Mister about what makes the race unique and how it empowers the running community both in and outside the city.

new running shoes at The Running Event

The Running Event: New Running Shoes I’m Excited for in 2024

Each year, running brands travel to Austin, TX to showcase their new running shoes to retailers at The Running Event. Oh, and they also display their new running apparel, but no one cares about clothing when there’s new shoes. The truth is, I’d be perfectly fine running in the same outfit for the rest of my life so long as I can continue buying a baker’s dozen or so new running shoes each year. Sure, my shorts will rip, my tops will tatter, my socks will get holes, and my skin will be exposed to the elements in the cruel winter months, but at least my feet will be comfy, right? But I digress. Here are the most exciting new running shoes I saw at The Running Event 2023.

The Running Event and run blogger

The Running Event: 8 Worst Questions Asked Of A Run Blogger

I started The Size 15 Runner blog less than a year ago, so I wasn’t sure what to expect attending my first running expo this week as a “run blogger.” Each year, thousands from running brands and retailers attend The Running Event to do business. Additionally, members of the media play a crucial role in promoting the event—and all the new running shoes and gear on display—to the public. Here are the most common—and head scratching—questions I was asked as a media attendee of The Running Event in Austin, TX. Enjoy my random, head-scratching movie and music references littered throughout.

The Running Event

Attending The Running Event for the First Time

For years, I’ve watched from afar with great interest as running media including Believe in the Run, Kofuzi, Road Trail Run, and others cover exciting running innovations and insights, showcased at The Running Event. At the risk of sounding overly dramatic, the industry’s “premier run and outdoor specialty retail conference and trade show” is the event to witness the evolution of running. This week, I’m getting up-close and personal with the event in Austin, TX by attending with a press badge.